Insights

Welcome to the Prompt Architect blog

We're launching this blog to share our playbook for getting brands cited by ChatGPT, Perplexity, and Gemini. Here's what to expect.

Abel KoAbel Ko2 min read

AI answer engines are now the front door to brand discovery. ChatGPT, Perplexity, and Gemini decide which brands get mentioned in the answers users see — and that mention is the new top of funnel.

This blog is our running playbook for earning those mentions.

What we'll cover

We're starting with three threads:

  • Insights — what's actually happening in AI search, with data.
  • Best practices — concrete patterns we've seen move citation rates.
  • Product updates — what we're shipping in Prompt Architect.

Why GEO is different from SEO

Search engines rank pages. Answer engines synthesize them. The unit of visibility shifts from a blue link to a sentence. That changes how you write, how you structure entities, and how you measure success.

The three-step loop

  1. Get crawled and embedded.
  2. Get cited in answers.
  3. Get clicked through (or not — sometimes attribution is the goal).
Old SEO
GEO / AEO

Three posts to start with: AEO vs SEO: a 2026 framework, how each engine picks sources, and measuring Share of Voice in AI.

Who writes here

The team. Mostly the two of us — Abel codes and builds the product, Mark leads strategy and growth. Occasionally a guest from a brand we're working with.

If you're not in the answer, you're not in the consideration set. That's the whole game now.

— Abel Ko

What's next

The next post lands next week. In the meantime, you can follow along on X or check out the product.

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One anchor essay a week on Answer Engine Optimization. No filler.

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