Welcome to the Prompt Architect blog
We're launching this blog to share our playbook for getting brands cited by ChatGPT, Perplexity, and Gemini. Here's what to expect.
Abel Ko2 min readAI answer engines are now the front door to brand discovery. ChatGPT, Perplexity, and Gemini decide which brands get mentioned in the answers users see — and that mention is the new top of funnel.
This blog is our running playbook for earning those mentions.
What we'll cover
We're starting with three threads:
- Insights — what's actually happening in AI search, with data.
- Best practices — concrete patterns we've seen move citation rates.
- Product updates — what we're shipping in Prompt Architect.
Why GEO is different from SEO
Search engines rank pages. Answer engines synthesize them. The unit of visibility shifts from a blue link to a sentence. That changes how you write, how you structure entities, and how you measure success.
The three-step loop
- Get crawled and embedded.
- Get cited in answers.
- Get clicked through (or not — sometimes attribution is the goal).
Three posts to start with: AEO vs SEO: a 2026 framework, how each engine picks sources, and measuring Share of Voice in AI.
Who writes here
The team. Mostly the two of us — Abel codes and builds the product, Mark leads strategy and growth. Occasionally a guest from a brand we're working with.
If you're not in the answer, you're not in the consideration set. That's the whole game now.
What's next
The next post lands next week. In the meantime, you can follow along on X or check out the product.
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One anchor essay a week on Answer Engine Optimization. No filler.
Related
AEO vs SEO: What's the Difference? (2026 Guide)
AEO vs SEO compared: how answer engine optimization differs from SEO in 2026, the 7 key divergences, 4 overlaps, and a decision matrix.
insightsHow ChatGPT, Perplexity, and Gemini Choose Their Sources
ChatGPT, Perplexity, and Gemini retrieve and cite differently. Here is the engine-level breakdown of how each picks sources, and what it changes for content strategy in 2026.
bestPracticesShare of Voice in AI: How to Measure Brand Visibility in LLMs
Share of Voice in AI is the fraction of LLM answers that cite your brand. Here is the formula, a 30-day measurement plan, and the three pitfalls that distort the number.